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Whether they are recruiting the ideal "momfluencer" to sell diapers or trawling through reams of data to fast-track drug launches, global centers of multinational firms in India are increasingly putting AI to work in creative ways.
Heads of several Global Capability Centres (GCCs) told Reuters they are deploying AI across a host of functions - from marketing and content creation to finance and human resources - to automate time-consuming, repetitive tasks that once required hours of manual effort.
无论是招募理想的"妈妈网红"来推销纸尿裤，还是筛选海量数据以加速药品上市，跨国公司在印度的全球中心正越来越多地将人工智能投入创造性的工作方式中。
多家全球能力中心（GCCs）的负责人告诉路透社，他们正在将AI部署到一系列职能中——从市场营销和内容创作，到财务和人力资源——以自动化那些曾需要数小时手动操作才能完成的耗时、重复性任务。
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